Performance marketer + creative strategist

Hi, I’m Rain.
I turn insights into impact.

I approach creative strategy with equal parts curiosity and rigor — using performance data to understand not only what worked, but why, and translating those insights into smarter creative decisions.

Creative instinct, meet performance evidence.

$326→$87Cost per diagnosed user
+$250KIncremental client investment
$1M+Monthly media managed
40+Clients supported monthly
Selected work

Creative strategy, proven in performance.

01

From cancellation risk to a new RFP.

A healthcare client was facing a $326 cost per diagnosed user, putting the relationship at risk. I focused the strategy on qualified-user efficiency, using program-modeling shifts and iterative testing across content, creative, copy, and audience strategy to identify where we could meaningfully change performance.

Performance diagnosisCreative iterationAudience testingProgram strategy
~73% ↓
$326 → $87 cost per diagnosed user, helping move the account toward a new RFP opportunity.
02

Turning strong performance into a case for growth.

I treat performance data as a strategic input, not simply a reporting output. By identifying where results justified additional scale and translating that opportunity into a clear business case, I helped secure meaningful incremental client investment.

Growth strategyPerformance insightsClient storytellingScaling
+$250K
Incremental client investment secured through performance-led growth recommendations.
03

Building a creative feedback loop.

Across Meta, TikTok, Snapchat, Google, Apple Search Ads, and publisher media, I use performance signals to determine what deserves another iteration — translating results into creative briefs, copy and messaging recommendations, format changes, audience hypotheses, and the next test.

MetaTikTokSnapchatGoogleApple Search Ads
Test → learn → iterate
The goal is not simply to identify a winner, but to understand why it won and carry that insight into the next iteration.
How I think

Every test should teach us something.

INSIGHT
HYPOTHESIS
BRIEF
TEST
ITERATE ↻
01Find the signal.

Performance data tells me where to investigate, not simply what to pause or scale.

02Turn it into a hypothesis.

A strong test begins with a clear hypothesis and ends with a more informed next decision.

03Make the next creative smarter.

The real advantage is a learning system that becomes more precise with every round of testing.

“The strongest brand stories pair a compelling narrative with enough proof to give people a reason to believe it.”

About me

Curious by nature. Rigorous by practice.

I’m a performance marketer with 5+ years of experience across paid media, creative testing, audience strategy, client strategy, and measurement. I’m most interested in the space where numbers meet ideas: understanding why something worked, developing a point of view around that insight, and determining what is worth testing next.

My background spans subscription and healthcare rather than traditional DTC/eCommerce, but the discipline behind performance creative has been central to my work: identify what resonates, form a hypothesis, test deliberately, and let each result sharpen the next decision.

Platforms & tools
MetaTikTokSnapchatGoogle AdsApple Search AdsTaboolaJunGroupAppsFlyerAdobe CJAFigmaAdobe CS